The four-year deals, worth a combined seven figures, are the latest step for a casino operator that said it has increased its sports spending eightfold since 2017. Woodson, who was with the Cowboys for all 12 of his NFL seasons, was a HOF finalist this year. Getty Images (3)Īn Oklahoma tribal casino that draws 80% of its customers from the Dallas metroplex has added endorsement deals with local legends Troy Aikman, Ivan “Pudge” Rodriguez and Darren Woodson to a sponsorship portfolio that already includes the Dallas Mavericks, Dallas Stars, Texas Rangers and the AT&T Byron Nelson PGA Tour stop.Ĭhoctaw Casinos & Resorts will make the three anchors of a “Where the Players Play” campaign that will break in time for football season, with the retired stars of the Cowboys and Rangers appearing in TV and digital spots, promoting the brand through social media and making appearances in the Dallas-Fort Worth area and in Oklahoma.Īikman, an Oklahoma native who spent each of his dozen NFL seasons with the Cowboys and now works as an analyst for ESPN, and Rodriguez, who spent 13 of his 21 MLB seasons with the Rangers, are Hall of Fame members in their respective sports. Darren Woodson (from left), Troy Aikman and Pudge Rodriguez will promote the casino in the Dallas market.
